When he visited Thailand in 1982, the Austrian-born Dietrich Mateschitz discovered that by consuming Krating Daeng, he was able to overcome the effects of jet lag, caused by the rapid change of time zones, much more quickly during the trip. The maker was inspired by the energy drink Lipovitan, in which the main ingredient is taurine, and was popular with Thai truck drivers and blue-collar manual laborers. In 1976, Chaleo Yoovidhya introduced his Krating Daeng drink in Thailand. Dietrich Mateschitz, who has been friends with half of Austria since his success and is nicknamed "Didi," has needed perseverance for his story to become a real success. Stubborn but not rebellious, strong, and persevering. Styrians are said to have always been a bit their boss. He is also a compatriot of Frank Stronach, who emigrated to Canada as a worker and returned to his homeland as a co-owner of the global auto parts manufacturer Magna. Arnold Schwar is a compatriot, as is the tennis player Thomas Muster, who for a time topped the world rankings ahead of Boris Becker, André Agassi, and Pete Sampras. His outstanding success is not an isolated case in this province. He grew up in modest circumstances in the upper Murgtal in Styria. The reasons for Mateschitz's conservatism lie in his family background.
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